Hello, my fellow Small Business Owner!
Whether you have a business up and running, or are gearing up to start one, thanks for coming and reading the blog!
Your website is your business’s own personal space where it can shine. It is where people will go to see if you solve their problems, if you are trustworthy, and if you are someone they feel confident and comfortable doing business with. Unlike your social media presence which is at the mercy of the platform’s rules and ever-changing guidelines, you own your website and therefore have a consistent and safe place to showcase what you have to offer
I’m not going to pretend that you aren’t fully capable and able to build your website on your own.
I’m not going to deny that companies like Squarespace, Shopify, Square, and GoDaddy to name a few have amazing templates and themes that allow you to build your own website and present your business on the internet.
What I am here to do with this post is to offer the argument as to why investing in a web designer can be beneficial for your business.
With that, let’s jump in!
The Delegation Super Power
The upside and downside of being a small business owner are you are in charge of everything. You’ve created a service you can’t wait to offer people. You now need to apply for the business license, and consider scheduling software, accounting software, marketing strategy, social media presence, and a website. Just to name a few. This is all on top of actually doing the service of your business! Learning the power of delegating tasks early in your business allows you the time and space to keep thinking big about growth and operations and how to build profit in your business.
Website design can be one of those. When you build a relationship with a website designer, you have a member of your team (that you don’t have to manage payroll for!) who can see your business goals from the start. You get the benefit of their expertise in graphic design and marketing to create an effective website that truly showcases your business. This frees you up to focus on other areas such as creating service packages, customer service, and business management.
You Don’t Have to Be an Expert at Everything
When I reflect on some of my tasks and duties as a business owner, I can easily see where my skills are lacking. The first task I outsources was my accounting and bookkeeping. Yes, I am fully capable of managing my income and expenses. But after 3 years of telling myself that I was going to learn and implement proper money management, I realized the time I was spending trying to complete that task I could be working to pay someone else to do it right, the first time! Bookkeeping, website design, email marketing, and social media management are just a few professions that come to mind to outsource. As you look over all the moving parts of your business, remember that your desire to be a business owner may be motivated in a hope for more freedom in time and energy. Or a desire to serve a specific community.
If you set out to build a business and do ALL THE THINGS, your freedom may never materialize. Website design does take an initial investment in money and time. Consider those investments over the lifespan of your business. Cultivating a relationship, in the beginning, can help your business grow and scale and be more nimble because you have your expert web designer there to support you.
Build your tribe of business support from the very beginning!
Being an entrepreneur can be lonely. Reaching out and finding the right people to support and help you build your business can alleviate some of the isolation. Your community can also help you avoid potential stumbling blocks or commiserate when you do stumble! By building a relationship with a designer who can provide a simple and effective website, you now have someone who can offer support and suggestions around the look and feel of your business. They most likely have a list of referral partners to offer you for other aspects of your business.
Other ways are to seek out business communities or networking opportunities. If you are a creative business owner, I recommend looking into the Being Boss Community. It is a strong and well-run organization of creative bosses making money doing the work they love. Another option is Wandering Aimfully where they provide “un-boring coaching for intentional online business owners.” And finally, the What Works Network “explores what’s really working to run & grow a small business today so you can build a more effective, sustainable, and profitable business one day at a time.”
Well, there’s my pitch for hiring a website designer! Even if the investment of time and money is too steep for you to manage right now, I encourage you to continue to explore this option to help your business thrive. If you wanted to learn more about the web design I provide, I would love to chat!